→ Recruitment campaign on social networks ←

Client

Support College of Courts & Tribunals

Public Ministry

Tags

institutional, HR, Human Ressources, series, social media, interview

Context

As part of a major recruitment campaign, development of an audiovisual campaign to promote the judiciary, increase its attractiveness and deliver a positive message about the judiciary.

The goal was to present the function of magistrate under a more modern and current angle, in a short format and based on the interview.

Solution

Development of a common identity for the 17 vignettes, creation of a jingle and a narrative concept that could be used despite the diversity of the testimonies, meetings with the different protagonists, …

We produced a total of 17 vignettes in record time, all based on interviews with representatives of different functions of the Belgian judiciary, interviewed in Brussels, Antwerp and Nivelles.

This was a long process and a close collaboration with the clients in order to develop a narrative and a relatively short, but information-dense content.

Other works